Brand Colors
Jack Daniel’s Logo
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Logo summary
About the Jack Daniel’s Logo Logo
Download the Jack Daniel's Logo logo SVG and transparent PNG on this page — the official Jack Daniel's Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
White filigree lettering on a black label that the whole world can read from ten paces — the Jack Daniel’s logo in this download is the most famous label in whiskey.
Brand Overview
Jack Daniel’s is a Tennessee whiskey made in Lynchburg, Tennessee, where Jasper Newton “Jack” Daniel registered his distillery in 1866 — the first registered distillery in the United States. Charcoal-mellowed drop by drop through sugar maple, its Old No. 7 became the best-selling American whiskey in the world; the distillery has belonged to Brown-Forman since 1956. Its official website is jackdaniels.com.
History of the Jack Daniel’s Logo
The black-and-white label took shape around the turn of the twentieth century: arched “JACK DANIEL’S” lettering, “OLD TIME” beneath it, and the oval medallion reading “Old No. 7 Brand” wrapped in Victorian filigree. Nobody knows for certain what the No. 7 meant — the most repeated story is that it was the number of Jack’s government registration district — and the label turned fully black after his death in 1911, said to be a gesture of mourning. It has been refined but never redesigned since; the artwork in this download is that label, a badge whose black field is part of the logo itself.
Meaning of the Logo
- The black label: Mourning turned into majesty — the black field is the logo’s ground, as integral as the lettering on it.
- Old No. 7: The unexplained number is the brand’s great conversation piece, a mystery bottled since the 1800s.
- The filigree oval: Victorian ornament signals an unhurried, handmade process — charcoal mellowing measured in drops, not hours.
Jack Daniel’s Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Label Black | #000000 | The label field (the logo file’s own fill value) |
| White | #FFFFFF | The lettering and filigree (the logo file’s own fill value) |
The black label is the artwork’s own ground; the space around the label in this download is fully transparent.
Conclusion
Jack Daniel’s never needed a redesign — a black label, white letters and one unexplained number built a monument.
Need the logo in vector format? You are in the right place — download the Jack Daniel’s logo in SVG or transparent PNG using the buttons above.
Jack Daniel's Logo Logo SVG and PNG Download
The Jack Daniel's Logo logo SVG above is part of our alcohol brand logos SVG collection. Download the Jack Daniel's Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Jack Daniel's Logo logo PNG for presentations, documents and web pages.
