Brand Colors
Mattel Logo
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Logo summary
About the Mattel Logo Logo
Download the Mattel Logo logo SVG and transparent PNG on this page — the official Mattel Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
The Mattel logo is a red sunburst seal with the company name cut across it in white. It belongs to Mattel, Inc., the American toy giant behind Barbie, Hot Wheels and Fisher-Price. Download the Mattel logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Mattel was founded in 1945 in Los Angeles, California, by Harold “Matt” Matson and Elliot Handler — the name blends “Matt” with “Elliot”. The company started with picture frames and dollhouse furniture before toys took over. Barbie arrived in 1959 and Hot Wheels in 1968, and today Mattel is one of the largest toy companies in the world, headquartered in El Segundo, California.
- Founded: 1945, Los Angeles, California, USA
- Founders: Harold Matson and Elliot Handler
- Industry: Toys and entertainment
- Headquarters: El Segundo, California, USA
History of the Mattel Logo
The spiky red seal — often called the “Mattel sunburst” — dates to the company’s early decades and echoes a quality stamp pressed onto a toy box. The seal has been redrawn several times, most recently in a cleaner 2019 refresh, but its formula never changed: a jagged red disc, the MATTEL name angled across the middle in white, and a small registered mark at the edge.
Meaning of the Mattel Logo
- The sunburst seal: the jagged edge works like a stamp of approval, promising a genuine, quality-checked toy inside.
- Angled wordmark: the slight upward tilt gives the seal energy and keeps it from feeling like a corporate badge.
- Red and white: the two-colour scheme prints cleanly on every box, from Barbie pink packaging to Hot Wheels cards.
Mattel Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Mattel Red | #E3000B | 227, 0, 11 |
| White | #FFFFFF | 255, 255, 255 |
The combination is a single confident red punched with white type — a seal that reads at the size of a postage stamp.
Conclusion
Mattel’s seal is the quiet guarantor behind some of the loudest brands in toys. Download the Mattel logo in SVG and transparent PNG formats, free at VectorDose.
Download the Mattel logo in SVG and transparent PNG formats, free at VectorDose.
Mattel Logo Logo SVG and PNG Download
The Mattel Logo logo SVG above is part of our toys and games brand logos SVG collection. Download the Mattel Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Mattel Logo logo PNG for presentations, documents and web pages.
