Brand Colors
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La-Z-Boy
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Logo summary
About the La-Z-Boy Logo
Introduction
A flowing script signature in deep navy — the La-Z-Boy logo is written the way comfort feels. Nearly a century after inventing the recliner, America’s most famous furniture name has returned to the script that made it famous.
Brand Overview
La-Z-Boy is an American furniture manufacturer based in Monroe, Michigan, founded in 1927 by cousins Edward Knabusch and Edwin Shoemaker. Their reclining chair mechanism created an entire product category; today La-Z-Boy is one of the best-known furniture brands in the world, selling recliners, sofas, and chairs through hundreds of Furniture Galleries stores. Its official website is la-z-boy.com.
History of the La-Z-Boy Logo
The company’s early identity leaned on its playful phonetic name, and for decades the brand was signed in a relaxed cursive script. Later corporate eras straightened the mark into spaced capital letters with the Z set in a blue oval. In July 2025, La-Z-Boy restored the script wordmark as its primary logo — a deliberate homecoming that reconnects the modern company with the signature generations of customers grew up seeing on showroom floors.
Meaning of the Logo
- The script: A handwritten signature — personal, relaxed, and unmistakably leisurely; even the letterforms lean back.
- The hyphens: “La-Z-Boy” keeps its famous phonetic spelling, turning pronunciation into brand memory.
- Deep navy: A trustworthy, all-American blue that anchors the playfulness of the script.
La-Z-Boy Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| La-Z-Boy Navy | #003349 | The script wordmark — primary brand color |
| Warm Beige | #E7E2D5 | Neutral of the wider brand palette (Brandfetch) |
| White | #FFFFFF | Reversed applications on navy fields |
Navy and warm neutrals run through La-Z-Boy’s stores and advertising — the palette of a comfortable American living room.
Conclusion
The 2025 script revival closes a circle: the company that taught the world to recline signs its name the way it always should have — in longhand.
Need the logo in vector format? You are in the right place — download the La-Z-Boy logo in SVG or transparent PNG using the buttons above.
