Brand Colors
Fisher-Price Logo
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Logo summary
About the Fisher-Price Logo Logo
Download the Fisher-Price Logo logo SVG and transparent PNG on this page — the official Fisher-Price Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
The Fisher-Price logo sets its lowercase white name under a red scalloped awning. It belongs to Fisher-Price, Inc., the American maker of toys for babies and preschoolers, now part of Mattel. Download the Fisher-Price logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Fisher-Price was founded in 1930 in East Aurora, New York, by Herman Fisher, Irving Price and Margaret Evans Price, in the depths of the Great Depression. Its wooden pull-toys — beginning with Doctor Doodle — set standards for sturdy, developmental play. The company joined Mattel in 1993 and remains the world’s leading infant and preschool toy brand, famous for Little People, the Chatter Telephone and countless first toys.
- Founded: 1930, East Aurora, New York, USA
- Founders: Herman Fisher, Irving Price and Margaret Evans Price
- Industry: Infant and preschool toys
- Parent: Mattel, Inc. (since 1993)
History of the Fisher-Price Logo
The red awning has sheltered the Fisher-Price name for generations, suggesting the canopy of a friendly neighbourhood toy shop. The identity was refreshed in 2019: the awning kept its three scallops, the lettering became a softer, rounder lowercase, and the red brightened — honouring the heritage mark while making it feel modern for new parents.
Meaning of the Fisher-Price Logo
- The awning: a shop canopy promises welcome and shelter — the brand as a safe place for a child’s first years.
- Lowercase letters: small, rounded type speaks at a child’s eye level, never over it.
- Warm red: the single red block is cheerful and protective, instantly found in the baby aisle.
Fisher-Price Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Fisher-Price Red | #FF3A1E | 255, 58, 30 |
| White | #FFFFFF | 255, 255, 255 |
The combination is one warm red canopy over clean white type — simple, soft and safe.
Conclusion
The Fisher-Price awning has welcomed three generations of first-time parents. Download the Fisher-Price logo in SVG and transparent PNG formats, free at VectorDose.
Download the Fisher-Price logo in SVG and transparent PNG formats, free at VectorDose.
Fisher-Price Logo Logo SVG and PNG Download
The Fisher-Price Logo logo SVG above is part of our toys and games brand logos SVG collection. Download the Fisher-Price Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Fisher-Price Logo logo PNG for presentations, documents and web pages.
