Brand Colors
BIC Logo
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Logo summary
About the BIC Logo Logo
Introduction
The BIC logo pairs the famous BIC Boy with a bold italic wordmark inside a rounded parallelogram — the signature of the world’s best-known ballpoint brand. Download the BIC logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
BIC is a French manufacturer of stationery, lighters and razors, founded in 1945 in Clichy by Marcel Bich and Édouard Buffard. Its Cristal ballpoint, launched in 1950, became one of the best-selling pens in history, and the company name — a shortened, phonetic spelling of ‘Bich’ — is now a generic word for a ballpoint pen in many languages.
- Founded: 1945, Clichy, France
- Founders: Marcel Bich & Édouard Buffard
- Industry: Stationery, lighters & razors
- Owner: Société BIC
- Website: bic.com
History of the BIC Logo
The BIC Boy — a schoolboy with a ballpoint pen for a head, created in 1961 by poster artist Raymond Savignac — has stood beside the wordmark for over sixty years. The black master lockup sets the italic letters inside an outlined rounded parallelogram, a shape taken from the classic yellow badge the brand carried for decades.
Meaning of the BIC Logo
- The BIC Boy: the round-headed schoolboy is the pen itself personified — a head shaped like the ball of a ballpoint.
- The italic wordmark: the heavy forward slant suggests fast, effortless writing — the Cristal promise in letterform.
- The parallelogram: the slanted badge echoes a pen gliding across paper and makes the mark recognisable at any size.
BIC Logo Colors
| Color | Hex | RGB |
|---|---|---|
| BIC Black | #252529 | 37, 37, 41 |
Conclusion
A mascot, a slant and three letters: the BIC logo turned a disposable pen into one of the most recognised marks on earth.
Download the BIC logo in SVG and transparent PNG formats, free at VectorDose.
