Brand Colors
Elmer’s Logo
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Logo summary
About the Elmer’s Logo Logo
Introduction
The Elmer’s logo puts Elsie the cow inside a house-shaped badge above the brand name — the face of America’s school-glue aisle. Download the Elmer’s logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Elmer’s is an American brand of adhesives and school supplies, introduced in 1947 when Borden launched Elmer’s Glue-All, named after Elmer, the bull mate of its famous mascot cow Elsie. The brand is now owned by Newell Brands and its Glue-All and glue sticks are classroom staples across North America.
- Introduced: 1947, USA
- Creator: Borden Company
- Industry: Adhesives & school supplies
- Owner: Newell Brands
- Website: elmers.com
History of the Elmer’s Logo
The house-shaped badge — orange roof, blue base — grew out of the dairy heritage of Borden, with Elsie the cow smiling from the gable. The design has been refreshed over the decades but the cow, the roofline and the blue nameplate remain untouched icons of the brand.
Meaning of the Elmer’s Logo
- The cow: Elsie is one of advertising’s oldest mascots; her face promises a friendly, safe product for children.
- The house shape: the roofline badge says ‘home and school’ — the two places Elmer’s glue lives.
- The blue and orange: school-bus orange against dependable blue: playful energy held in a trustworthy frame.
Elmer’s Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Elmer’s Blue | #005596 | 0, 85, 150 |
| Elmer’s Orange | #F58220 | 245, 130, 32 |
| Elmer’s White | #FFFFFF | 255, 255, 255 |
Conclusion
A cow in a house roof: the Elmer’s logo has been teaching children which glue to trust since 1947.
Download the Elmer’s logo in SVG and transparent PNG formats, free at VectorDose.
