Brand Colors
Sheaffer Logo
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Logo summary
About the Sheaffer Logo Logo
Introduction
The Sheaffer logo pairs a split black-and-red disc — the White Dot reimagined — with bold modern capitals. Download the Sheaffer logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Sheaffer is an American luxury pen brand founded in 1913 in Fort Madison, Iowa, by Walter A. Sheaffer, whose lever-filling fountain pen made the company a giant. Its famous White Dot became a lifetime-guarantee symbol; the brand is now owned by the A.T. Cross Company.
- Founded: 1913, Fort Madison, Iowa, USA
- Founder: Walter A. Sheaffer
- Industry: Luxury writing instruments
- Owner: A.T. Cross Company
- Website: sheaffer.com
History of the Sheaffer Logo
Sheaffer’s White Dot, introduced in the 1920s as a mark of lifetime quality, anchors the current identity: a disc split between black and red with the dot at its heart, beside a clean geometric wordmark introduced in the brand’s 2017 refresh under Cross ownership.
Meaning of the Sheaffer Logo
- The split disc: the famous White Dot, abstracted into a modern yin-yang of black and red — heritage without nostalgia.
- The white dot: for a century the dot has meant ‘guaranteed for life’ — the smallest logo inside the logo.
- The geometric capitals: even, engineered letters announce a brand rebuilt for a new century of writers.
Sheaffer Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Sheaffer Black | #000000 | 0, 0, 0 |
| Sheaffer Red | #FF0000 | 255, 0, 0 |
| Sheaffer White Dot | #FFFFFF | 255, 255, 255 |
Conclusion
Sheaffer compressed a hundred years of the White Dot into one split circle — and kept the promise intact.
Download the Sheaffer logo in SVG and transparent PNG formats, free at VectorDose.
