Brand Colors
Staedtler Logo
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Logo summary
About the Staedtler Logo Logo
Introduction
The Staedtler logo is a single word in engineered blue capitals — the wordmark of Nuremberg’s pencil dynasty. Download the Staedtler logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Staedtler is a German manufacturer of writing and drawing instruments founded in Nuremberg in 1835 by Johann Sebastian Staedtler, whose family had made pencils since 1662. Its Mars and Noris lines — and the blue Mars head emblem — are fixtures of drafting rooms and classrooms worldwide.
- Founded: 1835, Nuremberg, Germany
- Founder: Johann Sebastian Staedtler
- Industry: Writing & drawing instruments
- Owner: Staedtler Group
- Website: staedtler.com
History of the Staedtler Logo
The current wordmark, set in custom capitals of a distinctive technical cut — note the horizontal bars of the S — dates from the 2001 identity and is usually paired with the Mars head, the helmeted profile that has symbolised the company since the early 1900s. In Staedtler blue it works alone as a stamp of drafting-room authority.
Meaning of the Staedtler Logo
- The custom capitals: letters drawn like technical lettering on an engineering drawing: exact, repeatable, German.
- Staedtler blue: the deep corporate blue is the colour of the Mars Lumograph pencil itself.
- The missing symbol: used alone, the wordmark relies on 190 years of recognition — the Mars head is implied, not needed.
Staedtler Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Staedtler Blue | #00448C | 0, 68, 140 |
Conclusion
Staedtler letters its name the way its pencils draw: precisely, in blue, without a wasted line.
Download the Staedtler logo in SVG and transparent PNG formats, free at VectorDose.
