Brand Colors
Herlitz Logo
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Logo summary
About the Herlitz Logo Logo
Introduction
The Herlitz logo is a white script and swirl set on a red lozenge — a Berlin stationery name that has organised desks since 1904. Download the Herlitz logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Herlitz is a German brand of stationery, paper goods and school supplies founded in Berlin in 1904 by Carl Herlitz, starting as a wholesale paper business. The brand is now part of the Pelikan Group and remains a household name for files, notebooks and school bags in Germany.
- Founded: 1904, Berlin, Germany
- Founder: Carl Herlitz
- Industry: Stationery & paper goods
- Owner: Pelikan Group
- Website: herlitz.de
History of the Herlitz Logo
The red lozenge with its white swirl — a stylised ‘H’ drawn like a paper flourish — and hand-written style script has carried Herlitz through a century of redesigns with its shape intact, a fixture of German school and office shelves.
Meaning of the Herlitz Logo
- The swirl: the looping mark suggests paper being turned, filed and organised — the product range in one gesture.
- The script: a hand-written wordmark keeps a paper brand feeling personal rather than industrial.
- The red lozenge: the tilted red badge is pure shelf pop — visible down an aisle of files and folders.
Herlitz Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Herlitz Red | #E30613 | 227, 6, 19 |
| Herlitz White | #FFFFFF | 255, 255, 255 |
Conclusion
Herlitz’s red lozenge is the colour of German school satchels — a small badge with a century of recognition behind it.
Download the Herlitz logo in SVG and transparent PNG formats, free at VectorDose.
