Brand Colors
LEGO Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the LEGO Logo Logo
Download the LEGO Logo logo SVG and transparent PNG on this page — the official LEGO Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
The LEGO logo is one of the most recognised toy marks on earth: white bubble letters with a yellow outline on a red square. It belongs to the Danish LEGO Group, maker of the interlocking plastic brick. Download the LEGO logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
The LEGO Group was founded in 1932 in Billund, Denmark, by carpenter Ole Kirk Christiansen. The name LEGO comes from the Danish words “leg godt”, meaning “play well”. The company began with wooden toys and introduced its famous plastic bricks in 1949; the modern brick design was patented in 1958. Today LEGO is the world’s largest toy company by revenue, with themes from City and Technic to licensed Star Wars and Harry Potter sets.
- Founded: 1932, Billund, Denmark
- Founder: Ole Kirk Christiansen
- Industry: Construction toys
- Headquarters: Billund, Denmark
History of the LEGO Logo
Early LEGO marks were simple oval and circular stamps used on wooden toys. When plastic bricks took over, the wordmark moved onto a red square styled like the top of a brick. The current design — chunky white letters edged in yellow and black on LEGO red — was introduced in 1973 and has stayed essentially unchanged for five decades, a rare case of a toy logo that never needed a redesign.
Meaning of the LEGO Logo
- The red square: shaped and coloured like a classic LEGO brick, it makes the packaging read as a building block itself.
- Bubble letters: rounded, inflated letterforms feel soft, safe and playful — built for children, not boardrooms.
- Yellow outline: the double outline of yellow and black keeps the white letters readable on any colour of box.
LEGO Logo Colors
| Color | Hex | RGB |
|---|---|---|
| LEGO Red | #E3000B | 227, 0, 11 |
| LEGO Yellow | #FFED00 | 255, 237, 0 |
| Black | #000000 | 0, 0, 0 |
| White | #FFFFFF | 255, 255, 255 |
The combination pairs the red brick square with sunny yellow edging and bold white type — primary-colour energy that children spot instantly on a shelf.
Conclusion
The LEGO logo works because it is the product: a red brick with the brand’s name pressed into it. Download the LEGO logo in SVG and transparent PNG formats, free at VectorDose.
Download the LEGO logo in SVG and transparent PNG formats, free at VectorDose.
LEGO Logo Logo SVG and PNG Download
The LEGO Logo logo SVG above is part of our toys and games brand logos SVG collection. Download the LEGO Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent LEGO Logo logo PNG for presentations, documents and web pages.
