Brand Colors
Berkshire Hathaway HomeServices
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Logo summary
About the Berkshire Hathaway HomeServices Logo
Introduction
Three stacked lines in a deep wine red — BERKSHIRE HATHAWAY HOMESERVICES — set with the restraint of an annual report. The logo takes the most trusted name in American investing and puts it on a yard sign, in the colour the brand calls cabernet.
Brand Overview
Berkshire Hathaway HomeServices is an American real estate brokerage franchise launched in 2013 by HomeServices of America, a Berkshire Hathaway affiliate, uniting the former Prudential Real Estate and Real Living networks under Warren Buffett’s conglomerate name. Its network spans North America and a growing list of international markets. Its official website is bhhs.com.
History of the Berkshire Hathaway HomeServices Logo
When the brand launched in 2013, it skipped the industry’s crests and rooftops entirely: the identity is the parent company’s name in three stacked lines of bold capitals, in a proprietary wine colour the brand calls cabernet. The file in this download is the brand’s own primary logo asset from bhhs.com (its franchisor “primary_cab” SVG) — the cabernet version is the primary mark, with a black version reserved for one-colour work.
Meaning of the Logo
- The stacked name: BERKSHIRE / HATHAWAY / HOMESERVICES — the full corporate name given three equal lines, because the name itself is the advertisement.
- Cabernet: A deep wine red (#670038) chosen to feel like the parent brand: established, expensive, and calm — red with the volume turned down.
- No symbol: There is no icon to remember; recall is meant to attach to the words “Berkshire Hathaway” themselves.
Berkshire Hathaway HomeServices Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Cabernet | #670038 | The full wordmark (the logo file’s own fill value) |
| White | #FFFFFF | Backgrounds and reversed applications |
The cabernet is the exact fill of the brand’s own primary logo file, sampled and verified against the rendered artwork.
Conclusion
Berkshire Hathaway HomeServices’ logo is three lines of borrowed trust: the most famous name in investing, poured into a cabernet yard sign.
Need the logo in vector format? You are in the right place — download the Berkshire Hathaway HomeServices logo in SVG or transparent PNG using the buttons above.
