Brand Colors
JLL
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Logo summary
About the JLL Logo
Introduction
A red emblem of looping ellipses beside three black letters — the JLL logo belongs to the global property adviser whose initials once stood for Jones Lang LaSalle. The file here is the exact logo JLL serves on its own website, colours resolved from JLL’s own stylesheet.
Brand Overview
JLL (Jones Lang LaSalle Incorporated) is a global real estate services firm headquartered in Chicago, formed in 1999 by the merger of LaSalle Partners of Chicago and Jones Lang Wootton of London — the latter tracing its roots to 1783. It advises occupiers, owners, and investors in more than 80 countries, and adopted “JLL” as its primary brand name in 2014. Its official website is jll.com.
History of the JLL Logo
The red emblem — a set of interlaced ellipses forming a sphere-like knot — has signed the firm since the Jones Lang LaSalle merger era, paired with the initials in black serif capitals. The artwork in this download is JLL’s own header logo from jll.com (its full-colour “short” logo), with the colours resolved from the site’s brand tokens: the emblem in JLL red (#DE0614, the site’s –jllred-1200) and the letters in black — the same pairing Wikipedia’s file shows, here sourced from the brand itself.
Meaning of the Logo
- The ellipse knot: Loops of latitude woven into a globe — a world of markets bound into one firm, drawn without a single straight line.
- JLL red: The emblem’s red (#DE0614) is the brand’s one flourish; everything else in the identity stays monochrome.
- Black serif letters: The initials keep a classical serif — the 1783 London auctioneering heritage inside a Chicago corporation’s name.
JLL Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| JLL Red | #DE0614 | The ellipse emblem (the brand stylesheet’s own colour value) |
| Black | #000000 | The JLL letters (the brand stylesheet’s own colour value) |
| White | #FFFFFF | Backgrounds and reversed applications |
Both colours are JLL’s own published brand tokens, applied to the brand’s own header artwork — the most direct sourcing a logo file can have.
Conclusion
JLL’s logo weaves a globe out of red loops and signs it in black serif: two and a half centuries of property, compressed into three letters.
Need the logo in vector format? You are in the right place — download the JLL logo in SVG or transparent PNG using the buttons above.