Brand Colors
Fenty Beauty
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Fenty Beauty Logo
Introduction
Two words spread so wide they nearly leave the frame, with the “N” flipped backwards — the Fenty Beauty logo treats spacing as luxury. It is the mark of the launch that reset the beauty industry’s shade ranges overnight.
Brand Overview
Fenty Beauty is a cosmetics brand launched in September 2017 by Rihanna (Robyn Rihanna Fenty) in partnership with LVMH’s Kendo Brands incubator. It debuted simultaneously in 17 countries with a foundation range of 40 shades — an inclusivity statement so influential that competitors’ wider ranges are still called “the Fenty effect”. The brand takes its name from Rihanna’s surname. Its official website is fentybeauty.com.
History of the Fenty Beauty Logo
The wordmark arrived with the 2017 launch and has not changed: FENTY BEAUTY in a geometric sans, letterspaced to an extreme, with the N of FENTY reversed — a quiet act of rule-breaking inside an otherwise disciplined grid. The version in this download is the logo file served by fentybeauty.com itself. Around the wordmark, the brand’s packaging uses mirrored surfaces and soft nude tones, but the logo stays black, wide, and cool — more fashion house than celebrity merchandise.
Meaning of the Logo
- The reversed N: A single letter turned against the grid — individuality inside the system, the brand’s inclusivity message in miniature.
- The extreme letterspacing: Space as luxury; the words take up room like a flagship store taking up a street.
- Black only: Fashion-editorial restraint that lets 40-plus foundation shades provide every color the brand needs.
Fenty Beauty Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark — primary brand color |
| White | #FFFFFF | Backgrounds and reversed applications |
The brand world around it glows in rose-gold and nude tones, but the master logo remains pure black — exactly as sampled here.
Conclusion
Fenty Beauty’s logo is two wide-spaced words and one rebellious letter: the fashion system, opened to everyone.
Need the logo in vector format? You are in the right place — download the Fenty Beauty logo in SVG or transparent PNG using the buttons above.
