Brand Colors
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The Ordinary
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the The Ordinary Logo
Introduction
“The” in light type, “Ordinary.” in enormous bold letters, full stop included — The Ordinary logo is as blunt as the brand itself: clinical skincare that named its products after molecules and priced them like groceries.
Brand Overview
The Ordinary is a skincare brand launched in 2016 by DECIEM, the Toronto-based company founded in 2013 by Brandon Truaxe — who styled his firm “The Abnormal Beauty Company”. The Ordinary caused a sensation by selling ingredient-led serums under their INCI names (Niacinamide 10% + Zinc 1%, “Buffet”) at a fraction of prestige prices, in plain laboratory packaging. Estée Lauder, an early investor, took full ownership of DECIEM in 2024. Its official website is theordinary.com.
History of The Ordinary Logo
The identity has been fixed since launch: the name set like the first line of a lab report, “The” modest and “Ordinary.” set huge and bold with its defiant full stop. The version in this download is the exact logo file served by theordinary.com itself. Around it, DECIEM’s packaging system — white labels, clinical type, percentage callouts — became one of the most copied looks in modern skincare, but the wordmark itself has never needed to change.
Meaning of the Logo
- The name itself: “The Ordinary” is an argument — that effective formulations should be ordinary, in price and in presentation.
- The full stop: A period as punctuation-as-attitude: statement made, discussion closed.
- Black on white: Lab-label colors; the design budget spent on the formula instead of the bottle.
The Ordinary Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark — primary brand color |
| White | #FFFFFF | Backgrounds, labels, and packaging fields |
True to the brand, there is nothing else: one black, one white, and the ingredients do the talking.
Conclusion
The Ordinary’s logo is a lab label promoted to a logo — proof that in beauty, plain can be the most radical design of all.
Need the logo in vector format? You are in the right place — download The Ordinary logo in SVG or transparent PNG using the buttons above.
