Brand Colors
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Dove
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Logo summary
About the Dove Logo
Introduction
A flowing blue script with a small golden bird gliding above it — the Dove logo is gentleness drawn in two strokes. It signs the bar that turned soap into “beauty cream” and a brand into a movement about real beauty.
Brand Overview
Dove is a personal-care brand of Unilever, launched in the United States in 1957 by the Lever Brothers with the Dove beauty bar — famous for its formula of one-quarter moisturising cream and its promise that it would not dry skin like soap. From that single bar, Dove grew into hair care, body wash, and deodorants sold worldwide, and since 2004 has fronted the Campaign for Real Beauty, one of the most discussed brand platforms of the century. Its official website is dove.com.
History of the Dove Logo
The Dove script has flowed since the 1950s in various hands, settling into the current deep-blue cursive with its distinctive looping “D”. The golden bird — the dove itself, wings swept back in mid-glide — took its place above the wordmark as the brand’s defining symbol in the modern identity, replacing earlier, more literal drawings with a single gilded silhouette. Together, blue script and gold bird form one of the most recognised marks in personal care, essentially unchanged through the Real Beauty era.
Meaning of the Logo
- The golden dove: Peace, purity, and gentleness — the bird is the brand name made visible, gilded to feel precious rather than plain.
- The flowing script: Handwritten softness; a signature of care rather than a corporate stamp.
- Dove blue: Clean, calm, and clinical enough to trust — the hygiene half of the brand, balanced by the gold’s warmth.
Dove Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Dove Blue | #28539C | The script wordmark (sampled from the logo artwork) |
| Dove Gold | #927F50 | The bird symbol (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and packaging fields |
Blue for cleanliness, gold for care — the two sampled tones are the whole of Dove’s visual personality.
Conclusion
Dove’s logo is a signature and a bird: blue ink for trust, gold wings for the gentleness the brand has promised since 1957.
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