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The Body Shop
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the The Body Shop Logo
Introduction
Two leafy strokes curling into an almost-circle above plain green capitals — The Body Shop logo is a sprout drawn in two gestures. It marks the brand that turned ethics into a beauty business.
Brand Overview
The Body Shop is a British cosmetics and skincare retailer founded in Brighton, England, in 1976 by Anita Roddick, who opened a single shop selling naturally inspired products in refillable containers — partly from conviction, partly from economy. The chain became the global template for ethical beauty, campaigning against animal testing and for fair trade sourcing decades before it was fashionable. After years under L’Oréal and Natura, the brand returned to British ownership in 2024. Its official website is thebodyshop.com.
History of The Body Shop Logo
The original identity was hand-painted and earthy, in step with the 1970s shops. The current mark — the version in this download, introduced with the brand’s 2020 identity — distilled the foliage into two curved, leaf-veined strokes that almost meet, forming an open circle above the name in a sturdy green sans. It kept the founding green but traded the craft-fair look for something that could sit beside any modern beauty brand while still reading unmistakably as a plant.
Meaning of the Logo
- The leafy near-circle: Two sprouting leaves curving toward each other — growth, renewal, and a cycle deliberately left open.
- The leaf veins: Fine inner strokes that keep the mark botanical rather than abstract.
- Body Shop green: The deep green the brand has worn since 1976 — nature, activism, and the original shopfronts.
The Body Shop Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Body Shop Green | #00514B | The emblem and wordmark (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
One green does everything — the same sampled tone runs from the leaf mark through the lettering.
Conclusion
The Body Shop’s logo is two leaves and a promise: beauty drawn from plants, in the green Anita Roddick painted her first shop.
Need the logo in vector format? You are in the right place — download The Body Shop logo in SVG or transparent PNG using the buttons above.
