Brand Colors
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Lush
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Lush Logo
Introduction
Chunky white letters bursting out of a green-and-yellow oval — the Lush logo looks like a bath bomb mid-fizz. It is deliberately loud, handmade, and impossible to mistake for any luxury house, which is precisely the brand’s politics.
Brand Overview
Lush is a British cosmetics retailer founded in Poole, England, in 1995 by Mark Constantine, Elizabeth Weir, and their co-founders — the team behind the mail-order pioneer Cosmetics to Go and former product suppliers to The Body Shop. Lush built its name on fresh, handmade products sold with minimal packaging — bath bombs (which Constantine’s team invented), solid shampoo bars, and soaps cut like cake — alongside outspoken campaigning against animal testing. Its official website is lush.com.
History of the Lush Logo
The oval burst arrived with the company itself in 1995 and has barely changed since: the word LUSH in swollen, hand-drawn-style capitals, white with a hard black drop-shadow, laid across a yellow inner oval ringed by bright green. While most beauty brands refined their logos into minimalism, Lush kept its market-stall energy — the logo still looks like it was painted on the shop sign yesterday, which, given the brand’s handmade ethos, is entirely on purpose.
Meaning of the Logo
- The bursting oval: A fizzing bath bomb and a market trader’s sign in one — freshness that can’t be contained by its frame.
- The swollen hand-style letters: Handmade, generous, and anti-corporate; the type looks kneaded, like the products.
- Green and yellow: Botanical freshness and citrus energy — the colors of the shop’s smell, made visible.
Lush Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Lush Green | #08B36D | The outer oval (sampled from the logo artwork) |
| Lush Yellow | #FFFF00 | The inner oval behind the lettering (sampled from the logo artwork) |
| White | #FFFFFF | The LUSH lettering |
| Black | #000000 | The letter outlines and drop shadow |
The green oval is the logo’s own field, so the artwork is transparent outside it — the badge floats whole on any background.
Conclusion
Lush’s logo refuses to whisper: a green-and-yellow burst that smells of the shop floor and means it.
Need the logo in vector format? You are in the right place — download the Lush logo in SVG or transparent PNG using the buttons above.
