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Revlon
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Logo summary
About the Revlon Logo
Introduction
Six wide letters, with the crossbar of the “A” famously missing and an underline sweeping out of the “L” — the Revlon logo is Broadway confidence in black type. It belongs to the company that put color cosmetics on the mass market.
Brand Overview
Revlon is an American cosmetics company founded in New York City in 1932, in the depths of the Great Depression, by brothers Charles and Joseph Revson together with chemist Charles Lachman — whose initial supplied the “L” in Revlon. Starting with a single opaque nail enamel unlike anything on the market, Revlon grew into a color-cosmetics empire of lipstick, hair color, and fragrance. Its official website is revlon.com.
History of the Revlon Logo
Revlon’s wordmark evolved from scripted Depression-era lettering into the bold, wide-tracked capitals used today. The letterforms are stretched horizontally with elegant high-contrast strokes, and the extended underline flourish beneath the “L-O-N” gives the mark its sweeping, signature finish. The design has survived the company’s many eras — the Fire and Ice campaigns, the supermodel decades, and a 2023 corporate restructuring — essentially intact, because by now the lettering itself is the brand’s most valuable asset.
Meaning of the Logo
- The wide, spaced capitals: Marquee lettering — glamour presented at billboard scale, from a brand built on advertising spectacle.
- The sweeping underline: A stroke of nail enamel or lipstick drawn under the name; the product gesture inside the logo.
- Black on white: Editorial and timeless, letting Revlon’s seasonal color stories supply the color.
Revlon Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark — primary brand color |
| White | #FFFFFF | Backgrounds and reversed applications |
Campaigns have drenched the brand in red for decades, but the master wordmark itself stays black — exactly as it appears here.
Conclusion
Revlon’s logo is Depression-era daring that never aged: six letters, one flourish, total recall.
Need the logo in vector format? You are in the right place — download the Revlon logo in SVG or transparent PNG using the buttons above.
