Brand Colors
Maybelline New York
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Logo summary
About the Maybelline New York Logo
Introduction
Blocky black capitals with NEW YORK tucked beneath — the Maybelline logo is drugstore glamour at its most direct. It began as a brother’s gift to his sister, and the name still carries hers.
Brand Overview
Maybelline New York is an American cosmetics brand founded in Chicago in 1915 by Thomas Lyle Williams, a young chemist who watched his sister Mabel darken her lashes with a homemade mix of Vaseline and coal dust — and turned it into a product. The name blends “Mabel” with “Vaseline”. The first product, Cake Mascara, helped invent the modern makeup industry; today Maybelline is one of the world’s best-selling mass makeup brands, owned by L’Oréal since 1996. Its official website is maybelline.com.
History of the Maybelline Logo
Early Maybelline marks were decorative and scripted, aimed at the flapper era. Through the twentieth century the lettering hardened into the confident slab capitals used today, and in the 1990s the brand appended its fashion capital — NEW YORK — beneath the name, repositioning a Chicago drugstore label as a runway-city brand. The current lockup is pure black type: wide, squared, and set tight, with the city line letterspaced underneath like a credit line.
Meaning of the Logo
- The heavy capitals: Mascara-bold lettering — the typographic equivalent of a thick coat of lash color.
- “NEW YORK”: Borrowed fashion authority; the city does the glamour work so the wordmark can stay blunt and mass-market.
- Black only: The color of mascara itself — Maybelline’s founding product is quite literally its brand color.
Maybelline New York Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark and city line — primary brand color |
| White | #FFFFFF | Backgrounds and reversed applications on packaging |
Product lines add their own accent colors, but the master logo never wears anything but black.
Conclusion
Maybelline’s logo is a sister’s name in mascara-black capitals — a century old, and still the loudest word on the drugstore shelf.
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