Brand Colors
Sephora
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Sephora Logo
Introduction
Wide-spaced black capitals and, on its storefronts, a white flame shaped like an “S” — the Sephora logo is the badge of the retailer that taught the world to test makeup before buying it. It is less a product logo than a destination sign, and it is recognised on shopping streets everywhere.
Brand Overview
Sephora is a French beauty retail chain founded in Limoges, France, in 1969 — its first Paris store opened in 1970 — and now headquartered near Paris. In 1993, perfumer Dominique Mandonnaud acquired the chain and merged it with his own, pioneering the “assisted self-service” store where customers could freely touch and try products. LVMH acquired Sephora in 1997 and expanded it into a global network of thousands of stores. Its official website is sephora.com.
History of the Sephora Logo
The name blends sephos, Greek for “beauty”, with Zipporah, the wife of Moses famed for her beauty. The identity pairs a letterspaced black wordmark with the famous flame — a vertically elongated “S” that evokes both a flame and a strand of hair. On packaging and websites the calm, spaced capitals do the talking; in stores, the flame burns white against black above the door. The wordmark in this download is the standard digital form of the identity.
Meaning of the Logo
- The flame “S”: A spark of transformation — beauty as something ignited, playful, and a little daring.
- The letterspaced capitals: Calm, premium, and architectural — the typography of a beauty department store, not a single product.
- Black and white: The retailer’s famous black-and-white striped world, designed to let colorful products provide the color.
Sephora Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark and storefront identity |
| White | #FFFFFF | The flame reversed on black, and backgrounds |
Sephora famously saves its red for sale signage — the logo itself stays strictly monochrome.
Conclusion
Sephora’s logo is retail architecture in type form: spaced, black, and unmistakable from across a mall.
Need the logo in vector format? You are in the right place — download the Sephora logo in SVG or transparent PNG using the buttons above.
