Brand Colors
Sonic Drive-In Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Sonic Drive-In Logo Logo
Introduction
SONIC in red capitals inside a white double-diamond outlined in blue — the Sonic Drive-In logo is the sign of America’s drive-in chain, founded by Troy Smith in Oklahoma in 1953. The version in this download is the current identity, launched in 2020.
Brand Overview
Sonic Drive-In is an American drive-in fast food chain founded in Shawnee, Oklahoma, on June 18, 1953 by Troy N. Smith Sr., opening as the Top Hat Drive-In before the Sonic name — service at the speed of sound — was adopted in 1959. Famous for carhop service on roller skates and 1.3 million drink combinations, it is headquartered in Oklahoma City, Oklahoma. Its official website is sonicdrivein.com.
History of the Sonic Drive-In Logo
Sonic’s name has lived inside various badges over the decades, most recently a yellow-and-red shield era. In 2020 the chain introduced the current mark — the version in this download: the name in red inside a white bowed rectangle (a “double diamond” evoking the drive-in canopy), outlined in blue, with a cleaner, flatter construction made for app icons as much as roadside signs.
Meaning of the Logo
- The double diamond: The bowed outline echoes the canopies of the drive-in itself — the architecture of the restaurant turned into the frame of the logo.
- The white field: The interior is drawn white as part of the artwork (the badge is a filled sign, not an outline) — it reads as the lit canopy of a Sonic at night.
- Sonic red and blue: Red (#EA0045) for the name, blue (#0088D7) for the frame — an all-American pairing kept from the chain’s earliest signs.
Sonic Drive-In Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Sonic Red | #EA0045 | The SONIC lettering (sampled from the final artwork) |
| Sonic Blue | #0088D7 | The double-diamond outline (sampled from the final artwork) |
| White | #FFFFFF | The badge interior — part of the logo artwork itself (sampled from the final artwork) |
The colours are sampled pixel-for-pixel from the rendered artwork, the same values the logo file draws with.
Conclusion
Sonic’s logo is its own restaurant in miniature: a lit white canopy, a blue frame, and the name in red at the speed of sound.
Need the logo in vector format? You are in the right place — download the Sonic Drive-In logo in SVG or transparent PNG using the buttons above.
