Brand Colors
Carl’s Jr. Logo
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Logo summary
About the Carl’s Jr. Logo Logo
Introduction
A five-pointed star with a smiling face, leaning against the founder’s name in loose script — the Carl’s Jr. logo belongs to the California-born chain Carl Karcher started with a hot dog cart in 1941. The version in this download is the current identity, rolled out from 2022.
Brand Overview
Carl’s Jr. is an American fast food chain founded in Los Angeles, California, on July 17, 1941, when Carl Karcher and Margaret Karcher borrowed $311 against their car to buy a hot dog cart. Operated by CKE Restaurants and headquartered in Franklin, Tennessee, it runs more than 1,000 locations across the Western US and internationally, sister chain to Hardee’s. Its official website is carlsjr.com.
History of the Carl’s Jr. Logo
Carl’s Jr.’s star has watched over the chain since the 1940s in various forms. The current identity — introduced in 2022 and the version in this download — gives the star a smiling face and pairs it with a relaxed, hand-drawn script of the founder’s name, retiring the blockier red-and-yellow lockups of the previous decades. The star-and-script pairing now fronts the chain’s restaurants, packaging, and app.
Meaning of the Logo
- The Happy Star: The chain’s oldest symbol, given eyes and a smile in 2022 — a trademark turned into a character without losing its shape.
- The script: “Carl’s Jr.” in a loose, friendly hand — the founder’s signature, softened for a chain that began as one man’s cart.
- Star yellow and red: The star burns in yellow (#FFCF21) with a red (#E40425) rim — the colours of the roadside signs Karcher raised across California.
Carl’s Jr. Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Carl’s Jr. Yellow | #FFCF21 | The Happy Star (the logo file’s own fill value) |
| Carl’s Jr. Red | #E40425 | The star’s outline (the logo file’s own fill value) |
| Dark Brown | #2C2523 | The Carl’s Jr. script (the logo file’s own fill value) |
All three colours are the artwork’s own fill values, taken from the logo file.
Conclusion
Carl’s Jr.’s logo is a star that learned to smile: eighty years of roadside yellow and red, signed in a founder’s loose script.
Need the logo in vector format? You are in the right place — download the Carl’s Jr. logo in SVG or transparent PNG using the buttons above.
