Brand Colors
Saint Laurent Logo
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Logo summary
About the Saint Laurent Logo Logo
Download the Saint Laurent Logo logo SVG and transparent PNG on this page — the official Saint Laurent Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
Two lines of uncompromising Helvetica-style capitals — the Saint Laurent logo in this download is the wordmark that announced, in 2012, one of the boldest rebrands in fashion history.
Brand Overview
Saint Laurent is a French luxury fashion house founded in 1961 by Yves Saint Laurent and Pierre Bergé in Paris, France. Creator of Le Smoking, the Rive Gauche ready-to-wear revolution and the Mondrian dress, the house — part of Kering — remains a byword for Parisian rock-chic elegance. Its official website is ysl.com.
History of the Saint Laurent Logo
The house’s most famous mark is the vertical YSL monogram drawn by Cassandre in 1961. In 2012, creative director Hedi Slimane renamed the ready-to-wear line “Saint Laurent” — reviving the spirit of the 1966 Saint Laurent Rive Gauche identity — and set the name in bold grotesque capitals with “PARIS” beneath, echoing the typography of that era. The decision was controversial and instantly iconic. The wordmark in this download is that 2012 lockup, still the house’s primary signature; the Cassandre monogram lives on alongside it on products and hardware.
Meaning of the Logo
- Grotesque capitals: Mid-century modernist type signals the Rive Gauche moment — luxury democratised into ready-to-wear.
- “PARIS” beneath: A smaller second line roots the renamed house in its city and its 1966 heritage.
- Black only: Slimane’s stark black-and-white art direction made the wordmark itself the campaign image.
Saint Laurent Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark and “PARIS” line (the logo file’s own fill value) |
Black is the artwork’s only colour, and the space around the wordmark in this download is fully transparent.
Conclusion
Saint Laurent’s wordmark is a manifesto in two lines: heritage on top, Paris underneath, and nothing decorative in between.
Need the logo in vector format? You are in the right place — download the Saint Laurent logo in SVG or transparent PNG using the buttons above.
Saint Laurent Logo Logo SVG and PNG Download
The Saint Laurent Logo logo SVG above is part of our luxury brand logos SVG collection. Download the Saint Laurent Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Saint Laurent Logo logo PNG for presentations, documents and web pages.
