Brand Colors
Longines Logo
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Logo summary
About the Longines Logo Logo
Introduction
Deep-blue serif capitals above a winged hourglass — the Longines logo in this download carries the oldest registered trademark in watchmaking, still flying after more than 130 years.
Brand Overview
Longines is a Swiss luxury watch manufacturer founded in 1832 by Auguste Agassiz in Saint-Imier, Switzerland, where it remains headquartered as part of the Swatch Group. Synonymous with elegance and sports timing — from aviation pioneers to equestrian sport — Longines signs its watches with a winged hourglass. Its official website is longines.com.
History of the Longines Logo
Longines built its Saint-Imier factory in 1867 and adopted the winged hourglass as its emblem that same era — an hourglass for time, wings for the speed and aviation feats the young brand was already timing. Registered in 1889, it is recognised as the oldest watch trademark still in use unchanged, a record certified by the World Intellectual Property Organization. The lockup in this download — LONGINES in deep-blue serif capitals above the winged hourglass — is the same mark, in the house’s dark blue, that crowns the brand today.
Meaning of the Logo
- The winged hourglass: Time with wings — the hours fly, and Longines measures their flight; an emblem older than the Eiffel Tower’s paint.
- The deep blue: The artwork’s navy (#1A324D) is the house’s colour of elegance, aviation skies and timing boards.
- “Elegance is an attitude”: The brand’s famous line lives in the logo’s restraint — nothing has needed changing since 1889.
Longines Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Longines Blue | #1A324D | The wordmark and winged hourglass (the logo file’s own fill value) |
This deep blue is the artwork’s only colour, and the space around the lockup in this download is fully transparent.
Conclusion
Longines’ logo is horology’s longest-serving signature — a winged hourglass that has outlived every rival’s redesign.
Need the logo in vector format? You are in the right place — download the Longines logo in SVG or transparent PNG using the buttons above.
