Brand Colors
Popeyes
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Logo summary
About the Popeyes Logo
Introduction
One word in chunky, rounded orange lettering that looks carved out of a single block — the Popeyes logo is the current face of the Louisiana chicken chain Al Copeland founded in 1972. The version in this download is the 2020 rebrand wordmark.
Brand Overview
Popeyes (Popeyes Louisiana Kitchen) is an American fried chicken chain founded in Arabi, Louisiana, on June 12, 1972 by Al Copeland, opening first as Chicken on the Run before renaming within months. Famous for its Louisiana-style bone-in chicken and the chicken sandwich that broke the internet in 2019, it is now owned by Restaurant Brands International and headquartered in Miami, Florida. Its official website is popeyes.com.
History of the Popeyes Logo
For decades Popeyes signed itself with a red “Louisiana Kitchen” roundel around an orange P. In 2020 the chain rolled out a flatter, bolder identity built around a new custom wordmark: POPEYES in heavy rounded letters in the brand’s orange, drawn to be read at a glance and to flex across packaging, uniforms, and apps. The artwork in this download is that current wordmark — the badge version was inspected and passed over as the retired design.
Meaning of the Logo
- The chunky letters: Every letter is inflated to maximum weight with soft corners — a wordmark built like comfort food, drawn to feel hand-made rather than corporate.
- The raised “eye”: The lettering bounces on an uneven baseline, the second E riding higher — the playful irregularity of the chain’s Louisiana voice.
- Popeyes orange: A single saturated orange (#F78224) is the whole identity — the colour of the chicken’s seasoned coating, made into a brand asset.
Popeyes Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Popeyes Orange | #F78224 | The full wordmark (the logo file’s own fill value) |
The orange is the artwork’s own fill value — a true one-colour logo.
Conclusion
Popeyes’ logo is pure appetite in type: one orange word, rounded and heavy, with Louisiana in every letter.
Need the logo in vector format? You are in the right place — download the Popeyes logo in SVG or transparent PNG using the buttons above.
