Brand Colors
Five Guys
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Five Guys Logo
Introduction
No mascot, no symbol, no decoration — just the name in heavy red capitals with “Burgers and Fries” underneath. The Five Guys logo is as plain as the menu of the Virginia chain Jerry Murrell founded in 1986, and that plainness is the point.
Brand Overview
Five Guys is an American fast food chain founded in Arlington, Virginia, in 1986 by Jerry Murrell, who opened the first location with his five sons — the five guys of the name. Built on a deliberately tiny menu of burgers, fries cooked in peanut oil, and free peanuts, it has grown to more than 1,900 locations worldwide and is headquartered in Alexandria, Virginia. Its official website is fiveguys.com.
History of the Five Guys Logo
Five Guys has never needed a symbol: the identity is the name itself in a heavy, slightly condensed grotesque, with the offer — BURGERS and FRIES — set directly beneath it in the same red. The artwork in this download is that current wordmark lockup, the same plain red lettering carried across the chain’s white-tiled, red-checked restaurants and its famously simple packaging.
Meaning of the Logo
- The name as the logo: Five Guys spends nothing on a symbol; the family fact of the name is the whole brand, set as large as possible.
- The subtitle: “Burgers and Fries” sits inside the logo itself — the entire menu, two items deep, printed under the name like a second line of the signature.
- Five Guys red: A single strong red (#C92027) for everything — the colour of the restaurants’ checkerboard tiles and the only colour the identity uses.
Five Guys Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Five Guys Red | #C92027 | The full wordmark and subtitle (the logo file’s own fill value) |
The red is the artwork’s own fill value — a true one-colour logo.
Conclusion
Five Guys’ logo is the anti-logo: a name, a two-item menu, and one red — proof that restraint can be the loudest branding in the category.
Need the logo in vector format? You are in the right place — download the Five Guys logo in SVG or transparent PNG using the buttons above.
