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Daraz Logo
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Logo summary
About the Daraz Logo Logo
Daraz Logo: History, Meaning and Colors
Introduction
The Daraz logo — the orange box mark and wordmark — is the emblem of South Asia’s largest online marketplace. From Pakistan to Bangladesh, Sri Lanka to Nepal, Daraz is where 500 million people shop online.
If you are searching for the Daraz logo, you are looking for the mark of the e-commerce company founded in 2012 and acquired by Alibaba Group in 2018. This article traces the history of the Daraz logo, explains the 2022 rebrand, and breaks down the brand’s official colors.
Daraz Brand Overview
Rocket Internet founded Daraz in 2012 in Pakistan as a fashion retailer; it pivoted to a full marketplace. Alibaba acquired Daraz in 2018, bringing Alipay-grade infrastructure to South Asia. The 11.11 sale (South Asia’s Black Friday) made Daraz a household name — 500M+ people in its markets, 100,000+ sellers.
History of the Daraz Logo
The original Daraz logo was a simple wordmark. In 2022, DesignStudio (the agency behind Airbnb’s Bélo) created a new identity: an orange box mark — abstract, geometric, joyful — paired with a custom wordmark. The rebrand positioned Daraz as South Asia’s joyful marketplace, not just a copy of Western e-commerce.
Daraz Logo Meaning: What Does the Orange Box Represent?
- The box: E-commerce itself — the package, the promise, the delivery.
- Orange: Joy and energy — shopping as celebration, not chore.
- Geometric forms: Modernity — a tech company, not a bazaar.
- The 2022 rebrand: Ambition — South Asia’s marketplace, designed world-class.
Daraz Logo Colors
Daraz’s palette is marketplace orange.
| Color | Hex Code | Usage |
|---|---|---|
| Daraz Orange | #F85606 | The mark and wordmark — primary brand color |
| White | #FFFFFF | Reversed applications |
Orange is the color of the Daraz rider’s shirt, the app icon, and the 11.11 sale — South Asia’s e-commerce color.
Conclusion
The Daraz logo is the mark of South Asia’s digital bazaar — an orange box carrying everything from Karachi to Kathmandu. A decade after launch, it means the same thing to half a billion people: shop online, it’s here.
Looking for the logo files? Download the Daraz logo in SVG and transparent PNG formats from VectorDose.
