Brand Colors
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Zalando Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Zalando Logo Logo
Zalando Logo: History, Meaning and Colors
Introduction
The Zalando logo — the orange mark and black wordmark — is the emblem of Europe’s largest online fashion retailer. From a Berlin shoe startup to 50 million customers across 25 countries, Zalando dressed a continent’s digital wardrobe.
If you are searching for the Zalando logo, you are looking for the mark of the German e-commerce company founded in 2008. This article traces the history of the Zalando logo, explains the 2024 rebrand, and breaks down the brand’s official colors.
Zalando Brand Overview
Rocket Internet founded Zalando in 2008 in Berlin as an online shoe store modeled on Zappos. Expanding to full fashion, Zalando became Europe’s biggest fashion e-tailer, IPO’d in 2014, and now serves 50M+ customers. Free shipping and 100-day returns made it the default wardrobe of European millennials.
History of the Zalando Logo
The zalando wordmark — lowercase, black — was the logo for over a decade. In 2024, Zalando unveiled a new identity: an orange abstract mark paired with the wordmark, designed for the app-icon era. The rebrand kept the name’s familiarity while adding a symbol built for favicons, social avatars, and delivery boxes.
Zalando Logo Meaning: What Does the Mark Represent?
- Orange: Energy and optimism — the color of a package arriving.
- Lowercase wordmark: Approachability — fashion without the snobbery.
- The 2024 mark: Digital-first — a symbol for the app era.
- Black and orange: Contrast — premium feel, accessible prices.
Zalando Logo Colors
Zalando’s palette is Berlin bright.
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark — primary brand color |
| Zalando Orange | #FF6900 | The mark — energy and arrival |
| White | #FFFFFF | Reversed applications |
Orange is the color of the delivery box on your doorstep — Zalando’s happiest moment.
Conclusion
The Zalando logo went from Berlin startup wordmark to European fashion institution. Fifty million wardrobes later, the orange mark means the same thing: fashion, delivered.
Looking for the logo files? Download the Zalando logo in SVG and transparent PNG formats from VectorDose.
