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Reuters Logo
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Logo summary
About the Reuters Logo Logo
Reuters Logo: History, Meaning and Colors
Introduction
The Reuters logo — the orange circle of dots — is the emblem of the world’s oldest and largest news agency. Since 1851, Reuters has filed the first draft of history from everywhere on Earth, and its dotted globe is the mark of that mission.
If you are searching for the Reuters logo, you are looking for the mark of the news agency founded in 1851 by Paul Julius Reuter in London. This article traces the history of the Reuters logo, explains its design, and breaks down the brand’s official colors.
Reuters Brand Overview
Paul Julius Reuter founded the agency in 1851, using carrier pigeons and telegraph wires to beat the mail. Reuters became the world’s largest multimedia news provider — 2,500 journalists in 200+ locations, filing in 16 languages. Acquired by Thomson Corporation in 2008 (Thomson Reuters), the news division remains journalism’s gold standard for speed and neutrality.
History of the Reuters Logo
The Reuters mark — the circle formed of orange dots — was introduced in 2008 with the Thomson Reuters merger, evolving the agency’s classic globe motif. The dots represent the network: every bureau, every wire, every story, connected. The 2024 refresh refined the mark for the digital era while keeping the dotted-globe concept intact.
Reuters Logo Meaning: What Do the Dots Represent?
- The dotted globe: Global reach — news from everywhere, filed instantly.
- Orange: Energy and urgency — the wire never sleeps.
- The network: Connection — every dot is a bureau, a journalist, a story.
- Simplicity: Neutrality — the logo of an agency that reports, not editorializes.
Reuters Logo Colors
Reuters’s palette is wire-service orange.
| Color | Hex Code | Usage |
|---|---|---|
| Reuters Orange | #D64000 | The dotted globe — primary brand color |
| Near Black | #212223 | The wordmark |
| White | #FFFFFF | Reversed applications |
Orange is the color of the breaking-news alert — Reuters’s native habitat.
Conclusion
The Reuters dotted globe is the logo of the world’s wire — 175 years of first drafts, from pigeon post to push notification. Every dot is a place where history happened, and Reuters was there.
Looking for the logo files? Download the Reuters logo in SVG and transparent PNG formats from VectorDose.
