Brand Colors
Dairy Queen Logo
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Logo summary
About the Dairy Queen Logo Logo
Download the Dairy Queen Logo logo SVG and transparent PNG on this page — the official Dairy Queen Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
Two white letters — DQ — riding inside a red ellipse tipped with orange and blue swooshes: the Dairy Queen logo belongs to the treat chain founded in Joliet, Illinois in 1940, home of the Blizzard. The version in this download is the current ellipse identity.
Brand Overview
Dairy Queen (DQ) is an American ice cream and fast food chain founded in Joliet, Illinois, on June 22, 1940 by John Fremont McCullough and his son Alex, built around their soft-serve formula. A Berkshire Hathaway subsidiary headquartered in Bloomington, Minnesota, it operates more than 7,000 locations in over 20 countries. Its official website is dairyqueen.com.
History of the Dairy Queen Logo
DQ’s red ellipse dates to 2001, when the chain’s initials were placed inside a tilted red oval. In 2007 the ellipse gained its current orange top swoosh and blue under-swoosh — a smile of motion that turned the oval into a serving of soft serve mid-swirl. The artwork in this download is that current version, the mark carried on DQ’s restaurants and Blizzard cups worldwide.
Meaning of the Logo
- The ellipse: A red oval tilted like a soft-serve swirl seen from above — the product’s shape abstracted into a badge.
- The swooshes: Orange above and blue below, the ellipse appears to spin — the motion of the Blizzard machine drawn into the logo.
- The DQ monogram: The full name was retired from the lockup; two white letters are enough after eighty years of treats.
Dairy Queen Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| DQ Red | #EE3E42 | The ellipse field (the logo file’s own fill value) |
| White | #FFFFFF | The DQ letters (the logo file’s own fill value) |
| DQ Orange | #F9AA53 | The top swoosh (the logo file’s own fill value) |
| DQ Blue | #007AC1 | The bottom swoosh (the logo file’s own fill value) |
All four colours are the artwork’s own fill values, taken from the logo file.
Conclusion
Dairy Queen’s logo is a swirl frozen mid-spin: a red ellipse, two letters, and a smile of orange and blue.
Need the logo in vector format? You are in the right place — download the Dairy Queen logo in SVG or transparent PNG using the buttons above.
Dairy Queen Logo Logo SVG and PNG Download
The Dairy Queen Logo logo SVG above is part of our restaurants and fast food brand logos SVG collection. Download the Dairy Queen Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Dairy Queen Logo logo PNG for presentations, documents and web pages.
