Brand Colors
Chipotle
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Chipotle Logo
Introduction
A white chili pepper curling inside a dark circle, ringed by the chain’s name in red — the Chipotle logo is the seal of the fast-casual pioneer Steve Ells founded in Denver in 1993. The version in this download is the current identity.
Brand Overview
Chipotle (Chipotle Mexican Grill) is an American fast-casual restaurant chain founded in Denver, Colorado, on July 13, 1993 by Steve Ells, a classically trained chef whose Mission-style burritos grew into more than 3,500 restaurants. Built on its “Food With Integrity” sourcing promise, the company is now headquartered in Newport Beach, California. Its official website is chipotle.com.
History of the Chipotle Logo
Chipotle’s seal has been the brand’s stamp since the early Denver stores: the name bent into a ring around a single chipotle pepper — a smoked, dried jalapeño, and the chain’s namesake. The artwork in this download is the current red-and-brown version of that seal, the form carried across Chipotle’s restaurants, app, and packaging today, with the pepper drawn in white line inside the dark centre.
Meaning of the Logo
- The pepper: A chipotle chili drawn as a single white curl — the ingredient the company is named after, given the centre of the seal like a coat of arms.
- The ring: The name set in a full circle reads as a stamp or a seal of quality — a promise pressed onto every burrito bowl.
- Chipotle red and brown: The ring burns in adobe red (#AC2318) around an earthy dark brown (#441500) — dried chili and soil, the palette of the ingredient itself.
Chipotle Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Chipotle Red | #AC2318 | The outer ring of the seal (the logo file’s own fill value) |
| Chipotle Brown | #441500 | The inner circle behind the pepper (the logo file’s own fill value) |
| White | #FFFFFF | The pepper linework and lettering (the logo file’s own fill value) |
All three colours are the artwork’s own fill values, taken from the logo file.
Conclusion
Chipotle’s logo seals every meal with its namesake: one white pepper, ringed in red, stamped like a promise.
Need the logo in vector format? You are in the right place — download the Chipotle logo in SVG or transparent PNG using the buttons above.
