Brand Colors
Ferragamo Logo
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Logo summary
About the Ferragamo Logo Logo
Introduction
A famous surname shortened, its serifs sharpened — the Ferragamo logo in this download is the house’s 2022 wordmark, drawn when Florence’s shoemaker to the stars became simply Ferragamo.
Brand Overview
Ferragamo is an Italian luxury fashion house founded by Salvatore Ferragamo — the company was established in 1927 in Florence, Italy, after his Hollywood years as “shoemaker to the stars”. Still family-rooted and headquartered in Florence’s Palazzo Spini Feroni, the house spans shoes, ready-to-wear and the Gancini motif. Its official website is ferragamo.com.
History of the Ferragamo Logo
For most of a century the house signed itself with Salvatore Ferragamo’s red script signature — the founder’s own hand, borrowed in the 1980s as the logo. In September 2022 the brand quietly performed its first true identity change: the name shortened to “FERRAGAMO” and the wordmark redrawn, with designer Peter Saville, in elegant classical serif capitals — said to be carved like the lettering on Florentine stone. The new mark, reproduced in this download, trades the autograph for architecture: less signature, more monument, for the house’s next century.
Meaning of the Logo
- The shortened name: Dropping “Salvatore” moves the founder from signature to surname — a family name become an institution.
- Stone-cut serifs: Capitals inspired by Florentine inscriptions root a global brand in its Renaissance city.
- Black replaces red: The 2022 mark retires the red script for monochrome permanence — luxury’s current visual language.
Ferragamo Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark (the logo file’s own fill value) |
Black is the artwork’s only colour, and the space around the wordmark in this download is fully transparent.
Conclusion
Ferragamo’s 2022 wordmark carves a Hollywood legend into Florentine stone — a founder’s name, monumental at last.
Need the logo in vector format? You are in the right place — download the Ferragamo logo in SVG or transparent PNG using the buttons above.
