Brand Colors
TAG Heuer Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the TAG Heuer Logo Logo
Introduction
A green-over-red shield with two words stacked inside — the TAG Heuer logo in this download is motorsport’s most familiar crest, worn by racing drivers for generations.
Brand Overview
TAG Heuer is a Swiss luxury watch manufacturer founded in 1860 by Edouard Heuer in Saint-Imier and headquartered in La Chaux-de-Fonds, Switzerland. Now part of LVMH, the house created the Carrera, Monaco and Formula 1 lines and built its legend on chronographs and racing timekeeping. Its official website is tagheuer.com.
History of the TAG Heuer Logo
Edouard Heuer founded his workshop in 1860 and the Heuer shield — green over red, divided like the dials it crowned — became the family’s emblem in the early twentieth century. In 1985 the company was acquired by Techniques d’Avant Garde and renamed TAG Heuer, yet the shield did not change a line: “TAG” simply took the top panel and “HEUER” the bottom, preserving the heritage inside a new name. The shield in this download — green, red, white lettering, black outline — is that same crest, still strapped to the wrists of Formula 1.
Meaning of the Logo
- The shield: A crest of competition — protection, honour and the chequered world of motorsport.
- Green and red: The two racing panels make the mark legible at speed, across a paddock or a television screen.
- “Don’t crack under pressure”: The brand’s famous motto lives inside the shield’s attitude — precision machinery that thrives on stress.
TAG Heuer Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| TAG Green | #008C5C | The shield’s upper panel (the logo file’s own fill value) |
| TAG Red | #EB192E | The shield’s lower panel (the logo file’s own fill value) |
| White | #FFFFFF | The TAG HEUER lettering inside the shield |
| Black | #000000 | The shield outline |
These four colours make up the artwork, and the space around the shield in this download is fully transparent.
Conclusion
TAG Heuer’s shield proves a logo can survive a change of name, owner and century — as long as it never leaves the race.
Need the logo in vector format? You are in the right place — download the TAG Heuer logo in SVG or transparent PNG using the buttons above.
