Brand Colors
Swarovski Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Swarovski Logo Logo
Introduction
Graceful serif capitals from the house that put crystal on the map — the Swarovski logo in this download is the current wordmark of the Austrian crystal empire, home of the famous swan.
Brand Overview
Swarovski is an Austrian crystal manufacturer founded in 1895 by Daniel Swarovski in Wattens, Austria, where it is still headquartered and family-owned. Its precision-cut crystals appear in jewellery, fashion, film and chandeliers worldwide, and its swan has signed the brand for over three decades. Its official website is swarovski.com.
History of the Swarovski Logo
Bohemian-born Daniel Swarovski patented an electric crystal-cutting machine in 1892 and founded his company in Wattens in 1895, near Alpine water power. The brand’s emblem became a swan in 1989 — grace and purity in crystal form — drawn for decades with an elegant dotted neck. In 2021, under creative director Giovanna Engelbert, Swarovski unveiled a bold wonderlab identity: the swan was redrawn as a streamlined, forward-leaning silhouette and the wordmark reset in the clean serif capitals reproduced in this download, in the artwork’s near-black tone.
Meaning of the Logo
- The swan: Swarovski’s emblem since 1989 — purity, grace and transformation, redrawn in 2021 to lean into the future.
- The serif wordmark: Classical capitals anchor a playful crystal world in old-European jewellery authority.
- Near-black tone: The download’s soft black lets the crystals — never the ink — provide the sparkle.
Swarovski Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Near Black | #191717 | The wordmark (the logo file’s own fill value) |
This near-black is the artwork’s only colour, and the space around the wordmark in this download is fully transparent.
Conclusion
Swarovski’s wordmark is the frame for a century of sparkle — sober serif letters beneath one of retail’s most graceful birds.
Need the logo in vector format? You are in the right place — download the Swarovski logo in SVG or transparent PNG using the buttons above.
