Brand Colors
Van Cleef & Arpels Logo
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Logo summary
About the Van Cleef & Arpels Logo Logo
Introduction
Mixed-case serif letters with the poise of a Paris salon — the Van Cleef & Arpels logo in this download is the wordmark of the Place Vendôme jeweller born from a marriage.
Brand Overview
Van Cleef & Arpels is a French luxury jewellery house founded in 1906 by Alfred Van Cleef and his wife Estelle Arpels in Paris, France. Now part of Richemont, the maison is famed for the Alhambra motif, the Mystery Set technique and poetic high jewellery sold from 22 Place Vendôme — its first address. Its official website is vancleefarpels.com.
History of the Van Cleef & Arpels Logo
The house began with a love story: Alfred Van Cleef married Estelle Arpels in 1895, and in 1906 they opened their boutique at 22 Place Vendôme, across from the Ritz. The firm’s name — two surnames joined by an ampersand — has served as its logo ever since, lettered in the refined serif, sentence-case style reproduced in this download. Where other jewellers reached for crests and crowns, Van Cleef & Arpels signed with a marriage: two families, one name, set in type as graceful as the jewels beneath it.
Meaning of the Logo
- The joined surnames: The ampersand is a wedding ring in typographic form — the founding couple inside the brand’s name.
- Sentence case: Mixed upper- and lower-case letters feel literary and intimate, unlike the shouting capitals of rival houses.
- Near-black tone: The artwork’s soft black keeps the wordmark jewel-box quiet, letting stones supply the colour.
Van Cleef & Arpels Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Near Black | #191919 | The wordmark (the logo file’s own fill value) |
This near-black is the artwork’s only colour, and the space around the wordmark in this download is fully transparent.
Conclusion
Van Cleef & Arpels’ logo is a love story typeset — two names joined once in 1906 and never separated since.
Need the logo in vector format? You are in the right place — download the Van Cleef & Arpels logo in SVG or transparent PNG using the buttons above.
