Brand Colors
Whataburger Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Whataburger Logo Logo
Introduction
Five orange stripes bend into a flying W above the name in matching orange — the Whataburger logo belongs to the Texas institution Harmon Dobson founded in Corpus Christi in 1950, named for the reaction he wanted: “What a burger!”
Brand Overview
Whataburger is an American fast food chain founded in Corpus Christi, Texas, on August 8, 1950 by Harmon Dobson and Paul Burton. Famous for its five-inch-wide burgers, its orange-and-white A-frame restaurants, and a devoted Texas following, it now runs more than 1,000 locations and is headquartered in San Antonio, Texas. Its official website is whataburger.com.
History of the Whataburger Logo
The striped W echoes the orange-and-white striped A-frame buildings Whataburger began raising in the early 1960s — roofs designed to be spotted from the highway. The artwork in this download is the current form of that mark: five stripes folding into the W (the “Flying W”), with the name in a custom orange grotesque beneath it, the lockup the chain carries across Texas and the South today.
Meaning of the Logo
- The Flying W: Five stripes bend into a W like the striped roofline of the A-frame restaurants — the building became the letter.
- The stripes: Orange-and-white bands were chosen for pure visibility; the logo keeps the stripes and drops the white, letting any background supply it.
- Whataburger orange: One vivid orange (#FF770F) for symbol and name alike — a colour Texans read as a landmark.
Whataburger Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Whataburger Orange | #FF770F | The Flying W and the wordmark (the logo file’s own fill value) |
The orange is the artwork’s own fill value — a true one-colour logo.
Conclusion
Whataburger’s logo is its roofline, airborne: five orange stripes folded into a W over the name that started as an exclamation.
Need the logo in vector format? You are in the right place — download the Whataburger logo in SVG or transparent PNG using the buttons above.
