Brand Colors
Shake Shack Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Shake Shack Logo Logo
Introduction
SHAKE and SHACK in plain black capitals, a burger drawn in green lines standing in for the middle of the name — the Shake Shack logo belongs to Danny Meyer’s New York burger stand, grown from a Madison Square Park hot dog cart into a global chain.
Brand Overview
Shake Shack is an American fast-casual chain founded in New York City in 2004 by restaurateur Danny Meyer and his Union Square Hospitality Group, evolving from a hot dog cart run in Madison Square Park from 2001 into a permanent kiosk in 2004. Famous for ShackBurgers, crinkle-cut fries, and frozen custard, it now operates hundreds of locations worldwide and is headquartered in New York City. Its official website is shakeshack.com.
History of the Shake Shack Logo
Shake Shack’s identity was designed by Paula Scher and Pentagram, who drew the whole brand from the park kiosk’s signage: a straightforward grotesque wordmark in black, split by a burger icon drawn in green neon-like lines — a stack of bun, patty, and bun reduced to three strokes. The artwork in this download is that original, current lockup, unchanged since the first Shack opened.
Meaning of the Logo
- The burger glyph: A burger drawn in three green strokes sits inside the name itself — the product placed in the middle of the wordmark, exactly where it sits in the business.
- The plain capitals: SHAKE SHACK in an unadorned grotesque is a nod to the utilitarian signage of the park and the hot dog cart the chain grew from.
- Shack green and black: The green (#55A335) is the park, the black (#100F0D) is the ink of the menu board — Madison Square Park’s two colours.
Shake Shack Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Shake Shack Black | #100F0D | The SHAKE SHACK wordmark (the logo file’s own fill value) |
| Shack Green | #55A335 | The burger icon (the logo file’s own fill value) |
Both colours are the artwork’s own fill values, taken from the logo file.
Conclusion
Shake Shack’s logo is a park sign with a burger in its name: black type, green lines, no garnish.
Need the logo in vector format? You are in the right place — download the Shake Shack logo in SVG or transparent PNG using the buttons above.
