Brand Colors
Jack in the Box Logo
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Logo summary
About the Jack in the Box Logo Logo
Introduction
“Jack” in white party script across a tilted red cube, with “in the box” set plainly below — the Jack in the Box logo belongs to the San Diego chain Robert O. Peterson founded in 1951, the first major chain built around the drive-thru. The version in this download is the current refreshed artwork.
Brand Overview
Jack in the Box is an American fast food chain founded in San Diego, California, in 1951 by Robert O. Peterson. A pioneer of the drive-thru window and the intercom ordering speaker — topped for years by a clown head — it now operates more than 2,200 restaurants, mostly on the West Coast, and remains headquartered in San Diego. Its official website is jackinthebox.com.
History of the Jack in the Box Logo
The chain is named for the toy, and its signs have played on boxes and its clown mascot Jack for seventy years. The current identity — refreshed in the file Wikipedia carries as the chain’s 2022 artwork, the version in this download — sets “Jack” in a big white script across a red, tilted, cube-like panel (the box, abstracted), with “in the box” in plain red lowercase beneath: the mascot’s name without the mascot.
Meaning of the Logo
- The tilted cube: The red panel leans like a jack-in-the-box mid-pop — the toy’s surprise, frozen a second after the lid opens.
- The script: “Jack” is signed in a loose white hand, as if the clown himself wrote it — the character present without being pictured.
- Jack red: A strong red (#E31635) fills the box — the colour of the chain’s signs since the drive-thru era began.
Jack in the Box Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Jack Red | #E31635 | The cube panel and the “in the box” line (the logo file’s own fill value) |
| White | #FFFFFF | The Jack script (the logo file’s own fill value) |
Both colours are the artwork’s own fill values; the panel’s darker red shade in the file is its gradient shadow.
Conclusion
Jack in the Box’s logo is the moment the toy springs: a red box, a white signature, and the joke told without the clown.
Need the logo in vector format? You are in the right place — download the Jack in the Box logo in SVG or transparent PNG using the buttons above.