Brand Colors
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Redfin Logo
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Logo summary
About the Redfin Logo Logo
Redfin Logo: History, Meaning and Colors
Introduction
The Redfin logo — the red wordmark — is the emblem of the tech-powered brokerage. Since 2004, Redfin has sold homes with salaried agents and lower fees, and its red is the color of the disrupted listing.
If you are searching for the Redfin logo, you are looking for the mark of Redfin Corporation, founded in 2004 in Seattle by David Eraker, led by CEO Glenn Kelman since 2005. This article traces the history of the Redfin logo, explains its design, and breaks down the brand’s official colors.
Redfin Brand Overview
Redfin was founded in 2004 — the technology-powered real estate brokerage: salaried agents, listing-fee savings passed to sellers, map-based search. IPO 2017 (NASDAQ: RDFN). The name comes from “friend” reversed-ish wordplay — “red” + “fin” (the founders’ nickname for their fish mascot era).
History of the Redfin Logo
The Redfin wordmark — bold red caps-like letterforms (the current file uses #A02021) — is the brand’s identity. The sturdy, no-nonsense type says brokerage, but honest; the deep red is confidence — the color of the company that shows you every home’s data.
Redfin Logo Meaning: What Does the Red Represent?
- Red: Confidence — the color of the data-transparent brokerage.
- Bold type: Directness — salaried agents, no commission games.
- The name: Red + fin — the fish that swims against the stream.
- Heritage: 2004 — the logo of real estate’s tech insurgent.
Redfin Logo Colors
Redfin’s palette is brokerage red.
| Color | Hex Code | Usage |
|---|---|---|
| Redfin Red | #A02021 | The wordmark — primary brand color |
| White | #FFFFFF | Reversed applications |
Red is the color of the “sold” rider under the Redfin sign — the deal, closed for less.
Conclusion
The Redfin wordmark is the logo of the honest brokerage — red letters that have disrupted America’s home sales since 2004. The fin, in red.
Looking for the logo files? Download the Redfin logo in SVG and transparent PNG formats from VectorDose.
