Brand Colors
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Coursera Logo
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Logo summary
About the Coursera Logo Logo
Introduction
A confident blue “C” opens the door to Stanford, Google, and IBM — without leaving your couch. The Coursera logo represents the platform that took university education online and made the MOOC a household word.
Brand Overview
Coursera was founded in 2012 by Stanford computer science professors Andrew Ng and Daphne Koller. What began as Stanford courses posted online grew into a platform partnering with 300+ universities and companies — offering degrees, professional certificates, and 7,000+ courses to over 160 million learners. Coursera’s Google IT Support and IBM Data Science certificates became a new kind of job credential, and the company listed on the NYSE in 2021 (ticker: COUR).
History of the Coursera Logo
Coursera’s first logo used a friendly multi-hued wordmark. Over the years it simplified steadily toward confidence and scale. The current identity centers on a bold blue “C” — a chunky, open letterform with a subtle gap that reads as both a “C” and an opening — paired with a clean lowercase wordmark. The blue deepened to the saturated #0056D2 used today, a deliberate move toward corporate credibility as Coursera expanded from free courses into degrees and enterprise training.
Meaning of the Logo
- The open C: The letterform’s gap suggests an open door — education opened to anyone, anywhere.
- Bold geometry: The heavy, stable C conveys academic trust: real universities, real certificates.
- Coursera Blue: A deep, serious blue — the color of institutions — brightened just enough to feel digital, not dusty.
Coursera Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Coursera Blue | #0056D2 | The C mark and wordmark — primary brand color |
| White | #FFFFFF | Reversed applications |
The blue logo runs on white across the platform; the white version appears on blue and dark backgrounds in app icons and campaign creative.
Conclusion
The Coursera “C” is doing quiet, serious work: it makes a radical idea — a Stanford course for $49 — look safe, established, and worth putting on your résumé.
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