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Viator Logo
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Logo summary
About the Viator Logo Logo
Viator Logo: History, Meaning and Colors
Introduction
The Viator logo — the teal wordmark — is the emblem of the tour marketplace. Since 1995, Viator has booked the world’s day trips, and its teal is the color of the guided experience.
If you are searching for the Viator logo, you are looking for the mark of Viator, Inc., founded in 1995 in Sydney, Australia, and now a Tripadvisor company. This article traces the history of the Viator logo, explains its design, and breaks down the brand’s official colors.
Viator Brand Overview
Viator was founded in 1995 as one of the first online marketplaces for tours and activities. Tripadvisor acquired it in 2014 (~$200M). 300,000+ bookable experiences, from skip-the-line Vatican tours to desert safaris. The name is Latin — “traveler.”
History of the Viator Logo
The Viator wordmark — lowercase, rounded letterforms in teal — is the brand’s identity in the Tripadvisor era. The friendly lowercase type says accessible adventure; the teal distinguishes Viator from TripAdvisor’s green while staying in the family of travel colors.
Viator Logo Meaning: What Does the Teal Represent?
- Teal: The Mediterranean — the color of the day trip sea.
- Lowercase: Friendliness — tours for everyone, not just luxury travelers.
- The name: Latin “traveler” — the customer, named in the logo.
- The ® circle: Heritage — a marketplace operating since 1995.
Viator Logo Colors
Viator’s palette is tour teal.
| Color | Hex Code | Usage |
|---|---|---|
| Viator Teal | #196C6E | The wordmark — primary brand color |
| White | #FFFFFF | Reversed applications |
Teal is the color of the tour boat’s wake — the day out, underway.
Conclusion
The Viator wordmark is the logo of the booked experience — teal letters that have guided 300,000 tours. The traveler, in teal.
Looking for the logo files? Download the Viator logo in SVG and transparent PNG formats from VectorDose.
