Brand Colors
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Realtor.com Logo
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Logo summary
About the Realtor.com Logo Logo
Realtor.com Logo: History, Meaning and Colors
Introduction
The Realtor.com logo — the red-and-dark wordmark — is the emblem of America’s home search. Since 1996, it has listed millions of homes, and its red is the color of the sold sign.
If you are searching for the Realtor.com logo, you are looking for the mark of Realtor.com, operated by Move, Inc. (a News Corp company), launched in 1996. This article traces the history of the Realtor.com logo, explains its design, and breaks down the brand’s official colors.
Realtor.com Brand Overview
Realtor.com launched in 1996 as the official site of the National Association of Realtors listings — the second-largest US real estate portal (after Zillow). 100M+ monthly visitors, accurate MLS listings as its edge. Operated by Move, Inc. (News Corp).
History of the Realtor.com Logo
The Realtor.com wordmark — “real” in red (#D52331) + “tor.com” in dark (#252521) — is the brand’s identity. The two-tone split makes “real” the hero — the authentic, the MLS-verified. (Note: this is distinct from the NAR REALTOR® “R-in-a-box” membership mark.)
Realtor.com Logo Meaning: What Does the Red Represent?
- “real”: Authenticity — the real listing, the verified home.
- Red: Urgency — the color of the sold sign.
- Dark: Trust — the second half, steady and professional.
- The split: Emphasis — “real” first, always.
Realtor.com Logo Colors
Realtor.com’s palette is sold-sign red.
| Color | Hex Code | Usage |
|---|---|---|
| Realtor Red | #D52331 | “real” — primary brand color |
| Dark | #252521 | “tor.com” |
| White | #FFFFFF | Reversed applications |
Red is the color of the SOLD sticker on the yard sign — the deal, closed.
Conclusion
The Realtor.com wordmark is the logo of the verified listing — red “real” that’s sold America’s homes since 1996. Real, in red.
Looking for the logo files? Download the Realtor.com logo in SVG and transparent PNG formats from VectorDose.
