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Agoda Logo
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Logo summary
About the Agoda Logo Logo
Agoda Logo: History, Meaning and Colors
Introduction
The Agoda logo — the wordmark with five colored dots — is the emblem of Asia’s hotel booking. Since 2005, the dots have marked 4.5M+ properties across the region, and their colors are the palette of the Asian getaway.
If you are searching for the Agoda logo, you are looking for the mark of Agoda Company Pte. Ltd., founded in 2005 in Singapore by Michael Kenny. This article traces the history of the Agoda logo, explains its design, and breaks down the brand’s official colors.
Agoda Brand Overview
Agoda was founded in 2005 in Singapore, growing into Asia-Pacific’s leading OTA — 4.5M+ properties, 130+ countries. Acquired by Booking Holdings in 2007 ($134M). GoLocal, VIP deals, and deep Asia supply made it the region’s default booking app.
History of the Agoda Logo
The Agoda wordmark — “agoda” in grey with five colored dots — is the brand’s identity. The dots (red, yellow, green, purple, blue) suggest diversity of choice — many destinations, many colors. The current wordmark grey is #5A5B5B.
Agoda Logo Meaning: What Do the Dots Represent?
- The dots: Choice — five colors, millions of stays.
- The wordmark: Simplicity — the lowercase name of the region’s booker.
- Colors: Diversity — Asia’s destinations, in five dots.
- Grey: Neutrality — the platform, not the property.
Agoda Logo Colors
Agoda’s palette is five-dot multicolor.
| Color | Hex Code | Usage |
|---|---|---|
| Wordmark Grey | #5A5B5B | The wordmark |
| Dot Red | #EE363F | Dot 1 |
| Dot Yellow | #FCB716 | Dot 2 |
| Dot Green | #07AF56 | Dot 3 |
| Dot Purple | #A1479A | Dot 4 |
| Dot Blue | #04A9DF | Dot 5 |
| White | #FFFFFF | Reversed applications |
Five dots, five colors — the palette of the Asian getaway.
Conclusion
The Agoda wordmark is the logo of Asia’s booking — five dots that have marked 4.5 million stays. The region books, in five colors.
Looking for the logo files? Download the Agoda logo in SVG and transparent PNG formats from VectorDose.
