Brand Colors
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TripAdvisor Logo
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Logo summary
About the TripAdvisor Logo Logo
TripAdvisor Logo: History, Meaning and Colors
Introduction
The TripAdvisor logo — the owl — is the emblem of the world’s largest travel platform. Since 2000, the owl has watched over billions of reviews, and its 2025 redesign made it the minimal mark of the review age.
If you are searching for the TripAdvisor logo, you are looking for the mark of Tripadvisor, Inc., founded in 2000 by Stephen Kaufer in Massachusetts. This article traces the history of the TripAdvisor logo, explains its design, and breaks down the brand’s official colors.
TripAdvisor Brand Overview
TripAdvisor was founded in 2000 as a travel search engine, growing into the world’s largest travel guidance platform — 1B+ reviews, 8M+ listings, 400M+ monthly visitors. Viator (tours, acquired 2014) and TheFork (restaurants) expanded it beyond hotels. Travellers’ Choice Awards became the industry’s badge of honor.
History of the TripAdvisor Logo
The owl has been TripAdvisor’s mascot since the early years (the classic multicolor owl, “Ollie”). The 2025 rebrand by Koto modernized it: a minimal geometric owl with a lowercase wordmark — cleaner, friendlier, app-era. The eyes remain the soul: the owl that sees all the reviews.
TripAdvisor Logo Meaning: What Does the Owl Represent?
- The owl: Wisdom — the traveler who has read every review.
- The eyes: Vigilance — TripAdvisor watches so you don’t have to.
- Green: Trust — the color of the verified review.
- 2025 minimal: Modernity — the Koto rebrand for the app age.
TripAdvisor Logo Colors
TripAdvisor’s palette is owl green.
| Color | Hex Code | Usage |
|---|---|---|
| Deep Green | #0E2C19 | The owl and wordmark — primary brand color |
| Mint | #34E0A1 | Brand accent |
| White | #FFFFFF | Reversed applications |
Green is the color of the five-bubble rating — the review that made the trip.
Conclusion
The TripAdvisor owl is the logo of the review age — a wise bird that’s guided a billion trips. The owl sees all, in green.
Looking for the logo files? Download the TripAdvisor logo in SVG and transparent PNG formats from VectorDose.
