Brand Colors
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Singapore Airlines Logo
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Logo summary
About the Singapore Airlines Logo Logo
Singapore Airlines Logo: History, Meaning and Colors
Introduction
The Singapore Airlines logo — the gold kris bird — is the emblem of aviation’s gold standard. Since 1972, the silver kris has marked the airline that invented the Singapore Girl, the Suites, and the idea that flying could be gracious.
If you are searching for the Singapore Airlines logo, you are looking for the mark of the flag carrier of Singapore, founded in 1972. This article traces the history of the kris logo, explains its design, and breaks down the brand’s official colors.
Singapore Airlines Brand Overview
Singapore Airlines was born in 1972 from the split of Malaysia-Singapore Airlines. The Singapore Girl (1972), the first A380 operator (2007), and the Suites made it the world’s most awarded airline. Changi Airport’s home carrier flies 130+ destinations with a fleet built on the A350 and 777.
History of the Singapore Airlines Logo
The silver kris — the stylized bird derived from the keris, the traditional Malay dagger — was designed in 1972 by Batey Ads. The kris’s sweeping curves evoke flight itself; the gold color evokes Southeast Asian royalty. It has been refined over 50 years but never replaced — one of aviation’s most elegant marks.
Singapore Airlines Logo Meaning: What Does the Kris Represent?
- The kris: Heritage — the Malay dagger, reimagined as a bird in flight.
- Gold: Excellence — the color of the Suites and the service standard.
- Blue: The sky — Singapore’s blue, the airline’s home.
- Grace: The Singapore Girl’s promise, in a single mark.
Singapore Airlines Logo Colors
Singapore Airlines’s palette is tropical gold and sky blue.
| Color | Hex Code | Usage |
|---|---|---|
| Kris Gold | #F99C1C | The bird — primary brand color |
| Singapore Blue | #021F5E | The wordmark |
| White | #FFFFFF | Reversed applications |
Gold and blue are the colors of the tropical sky at golden hour — Singapore Airlines’s natural habitat.
Conclusion
The silver kris is the logo of aviation’s most gracious airline — a gold bird that’s flown 50 years without losing its shine. Singapore’s mark, the industry’s benchmark, in gold.
Looking for the logo files? Download the Singapore Airlines logo in SVG and transparent PNG formats from VectorDose.
