Brand Colors
Rado
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Logo summary
About the Rado Logo
Introduction
You are looking at the official Rado logo. It shows the bold RADO SWITZERLAND wordmark — a mark recognised by watch lovers around the world.
On this page you can download the Rado logo in SVG vector format and as a transparent PNG, learn the exact Rado brand colors, and read a short history of how the logo came to look the way it does today.
Rado Logo Overview
Rado is a Swiss watchmaker famous for scratchproof materials, from the hardmetal DiaStar of 1962 to today’s high-tech ceramic watches in striking colours.
- Founded: 1917
- Headquarters: Lengnau, Switzerland
- Industry: Watches
- Website: https://www.rado.com
History of the Rado Logo
Brothers Fritz, Ernst and Werner Schlup founded Schlup & Co. in Lengnau in 1917, making watch movements. The Rado name arrived with the DiaStar in 1962, the first scratch-resistant watch, and the brand became the Swatch Group’s specialist in advanced materials.
Meaning of the Rado Logo
- The heavy letters suggest the hardness of the brand’s ceramic and hardmetal cases.
- Adding SWITZERLAND claims the origin that matters most in watchmaking.
- The simple wordmark keeps attention on what Rado is known for: the material.
Rado Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Black | #231F20 | 35, 31, 32 |
| White | #FFFFFF | 255, 255, 255 |
Conclusion
The Rado logo distils the company’s identity into a mark that works everywhere from watch dials and packaging to stores and advertising. Download the Rado logo above in print-ready SVG or transparent PNG format, free for editorial and reference use at VectorDose.
Download the Rado logo in SVG and transparent PNG formats, free at VectorDose.
