Brand Colors
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LinkedIn Learning Logo
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Logo summary
About the LinkedIn Learning Logo Logo
Introduction
The familiar blue “in” square, grown a surname — the LinkedIn Learning logo marks the professional network’s education arm, heir to the company that taught the internet to learn online: Lynda.com.
Brand Overview
LinkedIn Learning descends from Lynda.com, founded in 1995 by Lynda Weinman, a pioneering web-design teacher whose video tutorials predated YouTube by a decade. LinkedIn acquired Lynda.com in 2015 for $1.5 billion — its largest acquisition at the time — and relaunched the library as LinkedIn Learning, wiring course completions directly into professional profiles. The platform now offers 20,000+ courses in business, technology, and creative skills, bundled into LinkedIn Premium and sold to enterprises worldwide.
History of the LinkedIn Learning Logo
Lynda.com’s identity was a friendly lowercase wordmark with a distinctive swirl. The LinkedIn Learning identity trades on inheritance instead: the lockup leads with LinkedIn’s “in” square and sets the words “LinkedIn Learning” beside it, the whole lockup rendered in LinkedIn Blue (#0A66C2). No new symbol was drawn — deliberately. The mark borrows the parent brand’s full trust equity: the square that means “career” worldwide, extended by one word that means “growth”.
Meaning of the Logo
- The “in” square: Instant recognition carried over from LinkedIn — your learning lives where your career profile lives.
- The word “Learning”: A plain-language extension, not a sub-brand flourish — the catalog is the profile’s education section, industrialized.
- LinkedIn blue: The professional web’s default color of trust, kept untouched across the lockup.
LinkedIn Learning Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| LinkedIn Blue | #0A66C2 | The full lockup — primary brand color |
| White | #FFFFFF | The “in” letters and reversed applications |
The blue lockup appears everywhere — app, website, and course certificates — rendered in LinkedIn Blue on light backgrounds and in white on dark.
Conclusion
LinkedIn Learning’s logo is rebranding by inheritance: a billion-dollar library wearing its parent’s most trusted square — and letting the name do exactly one job.
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