Brand Colors
Lidl Logo
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Logo summary
About the Lidl Logo Logo
Introduction
A yellow sun-disc on a blue square, ringed in red — the Lidl logo in this download is the current identity of Europe’s biggest discount supermarket group.
Brand Overview
Lidl is a German discount supermarket chain founded in 1973 in Ludwigshafen, part of the Schwarz Group and headquartered in Neckarsulm. From a single discount store it has grown to more than 12,000 shops across Europe and the United States, built on a simple promise of own-brand quality at the lowest price. Its official website is lidl.com.
History of the Lidl Logo
The badge at the heart of Lidl’s identity — a yellow circle on a blue ground — dates to the chain’s early years and has been refined rather than replaced ever since. The red ring and the leaning “i” were standardised as the chain expanded across Europe in the 1990s, and the current version, in this download, is the polished disc seen on every Lidl storefront today.
Meaning of the Logo
- The yellow disc: A rising sun inside the badge — value and freshness, and a circle no rival discounter uses.
- The leaning i: The dot of the “i” is a red diamond and the letter tilts playfully — generations of shoppers read it as a little figure carrying the dot.
- Blue and red: The deep blue field and red ring are pure shelf-fighter colours, chosen to be spotted from a moving car.
Lidl Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Lidl Blue | #0050AA | The badge field and the LIDL lettering (the logo file’s own fill values) |
| Lidl Yellow | #FFF000 | The sun disc |
| Lidl Red | #E60A14 | The ring around the disc and the diamond dot of the i |
The blue square is part of the logo itself — a self-contained badge — so the artwork in this download is the complete badge with no extra background added.
Conclusion
Lidl’s logo is a flag as much as a wordmark: a sun, a ring and a leaning little i, unchanged in spirit for fifty years of discount wars.
Need the logo in vector format? You are in the right place — download the Lidl logo in SVG or transparent PNG using the buttons above.
