Brand Colors
IWC
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Logo summary
About the IWC Logo
Introduction
You are looking at the official IWC logo. It shows the classic IWC SCHAFFHAUSEN serif wordmark — a mark recognised by watch lovers around the world.
On this page you can download the IWC logo in SVG vector format and as a transparent PNG, learn the exact IWC brand colors, and read a short history of how the logo came to look the way it does today.
IWC Logo Overview
IWC Schaffhausen is a Swiss luxury watchmaker known for pilot’s watches, the Portuguese dress chronograph and engineering-led design, all made in the town of Schaffhausen on the Rhine.
- Founded: 1868
- Headquarters: Schaffhausen, Switzerland
- Industry: Watches
- Website: https://www.iwc.com
History of the IWC Logo
American watchmaker Florentine Ariosto Jones founded IWC in Schaffhausen in 1868, bringing American industrial methods to Swiss craftsmanship. The Portuguese watch of 1939 and the Mark series of pilot’s watches made the brand famous, and the Schaffhausen name has stayed in the logo ever since.
Meaning of the IWC Logo
- The serif lettering carries the weight of a company founded in 1868.
- Naming the town, not just the brand, shows pride in where every watch is made.
- The restrained, evenly spaced letters mirror the precise engineering inside the case.
IWC Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Black | #191817 | 25, 24, 23 |
Conclusion
The IWC logo distils the company’s identity into a mark that works everywhere from watch dials and packaging to stores and advertising. Download the IWC logo above in print-ready SVG or transparent PNG format, free for editorial and reference use at VectorDose.
Download the IWC logo in SVG and transparent PNG formats, free at VectorDose.
