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Logo summary
About the Facebook Logo
About Facebook
Facebook is the social network that defined modern social media. Founded in February 2004 by Mark Zuckerberg at Harvard as “TheFacebook,” it grew from a college-only site into a global network of billions. It popularized the news feed and the like button, and today operates under Meta.
Its identity has always been one mark: a lowercase white “f” on blue. Zuckerberg reportedly chose blue because he is red-green colorblind and can distinguish it most easily. In two decades the logo has barely changed.
Logo Meaning and History
The 2005 Facebook wordmark was designed by Mike Buzzard of Cuban Council with type designer Eric Olson. Based on the bold sans-serif Klavika, it was customized into a wordmark that signaled Facebook was a serious company, not a dorm-room project.
In July 2015, the wordmark was refreshed for the first time in ten years. Working again with Olson, the team gave the “a” a single story, stemmed the “b,” and widened the spacing for mobile legibility. The trademark blue stayed untouched.
Evolution
- 2004: TheFacebook launches at Harvard with a white-on-blue header; precursor Facemash (2003) used white caps on maroon.
- 2005: The “The” is dropped and Buzzard’s wordmark debuts in white on signature blue, lasting a decade.
- 2013: The “f” app icon is flattened, removing the 3D bevel and gradient.
- 2015: First major redesign: single-story “a,” stemmed “b,” wider spacing, with Eric Olson.
- 2019: A brighter blue debuts, and the square tile becomes a circular mobile icon.
- 2023: A subtle refresh sharpens the wordmark and icon under Meta, keeping the blue-and-white palette.
Colors and Font
The palette is famously minimal: vivid blue with white. The brand blue is #1877F2, the brighter 2019 shade chosen for small screens, paired with white (#FFFFFF). Earlier versions used darker blues such as #4267B2. The wordmark is a customized Klavika, reworked with bespoke letterforms including the single-story “a” from 2015.
Download the Facebook logo for free in vector (SVG) or PNG format.
